Stories are the best marketers (Part 2)
This is how you control how people feel about your product.
Name of podcast: Brains Podcast, Host: Courtland Allen, Julian Shapiro. Guest: Jason Silva and Tim Urban.
Keep your Identity small (||)
In Part 1, I shared notes from the episode exploring the powerful influence of stories on our lives.
How individuals, subconsciously use stories to shape identity and influence choices. This connection between stories and identity is often stronger than logic, leading to situations where facts take a backseat to emotional narratives.
This phenomenon isn't limited to politics. Take my mother, for instance. Initially, she couldn't accept the truth about "fake water" because her faith was mixed with her identity as a church member, offering comfort.
Here are some notes in this regard:
You can't reason anyone out of a place they did not reason themselves into.
Meaning, if you can persuade someone to adopt an idea about your product, like Apple does, it becomes more difficult for others to persuade them out of it, even if the other product has more features and is more efficient. like Telegram over WhatsApp.
Copy the book of religions.
Observing how it becomes mixed…
Ouch the rest of this content is locked for paying subscribers only
To receive ‘Milky Moments' notes in your email inbox three times a month, I suggest you Kindly subscribe using the Paystack button below. Save 10% with the Annual plan and get one month free.