Stories are the best marketers (Part 1)
How to influence people's Identity with your product.
One time, I tried to convince my African mother that her pastor was selling her tap water as holy water. It's fake, and she should not buy. I think we can both guess how that went?.
Today's newsletter is your guide to becoming a master storyteller. Here are my notes from this episode.
Name of podcast: Brains Podcast, Host: Courtland Allen, Julian Shapiro. Guest: Jason silva and Tim urban.
Delving into the psychology behind compelling narratives, exploring how successful brands use stories to build loyalty, and equipping you with practical tips and techniques, you'll learn how to weave powerful stories into your own marketing and communication strategies as a builder.
đĄ Just some context about the Guests:
Jason Silva: host of the National Geographic documentaries Brain Games and Origins, He blogs about the most fascinating ideas of human Nature and society.
Tim Urban: âWait But Whyâ blog posts holds remarkable talent for breaking down complex topics into entertaining narratives that show how the world operates. Recently, he delved into the interesting realms of Elon Musk, SpaceX, and the art of storytelling to convey deeper meanings.
This is a two-part series, and you're reading Part 1. Let's get started!
People donât have ideas, ideas have people
The fact that you think of an idea doesn't make you own it. You are simply a tool for the idea, helping to spread it, test it, or actualize it.
Ideas inspire their beholders to tell stories that support them, and these stories empower the most effective individuals to lead their industries.
Take Trump or Dave Chappelle, for example. Dave Chappelle tells more stories than punchlines, and that helps him connect more with his audiences on a personal, emotional level.
Another way to look at it is from culture. Cultural activities are key moments from past stories that serve as nodes to different identities and our emotions.
Great stories survive because they:
Get the people, the believers of them, to evangelize the stories.
Silence other stories in different ways so they stand out.
These stories help craft meaning for the believer (a sense of Identity).
Take for example the Story of Jesus.
How Narratives Shape Stories
Take, for example, death. The only way we can cope with death is through the stories we tell ourselves about it. When a person dies, it often marks one of the most emotionally challenging experiences for many individualsâŠ
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